See It — Operational Diagnostics
We map how the business actually runs — not how the org chart says it runs. Real workflows, real bottlenecks, quantified where it matters.
Dublin · Ireland · Operational Advisory
You Get Something Working.
Not Another Deck.
GBSA Innovation is an operational advisory firm for ambitious SMEs whose operations — not their market or their product — are holding them back. We diagnose what’s actually slowing the business down, then build the fix directly — early, tangible progress from the start, not months of discovery. Direct access to a senior operating partner, always.
Founder & Operating Partner
The Patterns We See Most Often
What We’re Usually Called In For
Not every business we talk to has the same problem. Almost all of them have some version of these.
- Systems that don’t talk to each other
- Manual work that should have been automated years ago
- No one able to say, with confidence, what’s actually happening in the business right now
- Invoices going out late, cash coming in later
- Field teams running on instinct instead of a plan
- Growth that has outpaced the processes holding it together
If two or three of these sound familiar, we should talk.
What We Do
From Diagnosis
to Proof
Four steps. Every engagement moves through all of them, in this order.
Fix It — Process & Systems Redesign
Fragmented software and manual admin get replaced with processes and systems that actually fit how the business works. ERP, CRM, and everything expected to talk to each other, finally does.
Build It — Applied Automation & AI
Where automation or AI genuinely removes cost or friction, we build it — selectively, and only where it earns its place. Never the headline. Always in service of the outcome.
Prove It — Commercial Visibility
Real-time visibility into the KPIs that matter — so leadership can make faster, better-informed decisions, and keep seeing whether the fix is working after we’re gone.
Selected Work
Built to Run
Real Businesses
GBSA Innovation builds the systems that run a business day to day. Two examples of what that looks like inside real businesses.
Operations Design · CRM · ERP · Finance · Order Management · Field-Sales Intelligence · Workflow Automation
Replacing Five Disconnected Systems With One Operating Platform
A German wholesale business ran finance, orders, deliveries and field sales through separate, disconnected tools. We built one operating environment to run all of it — including digital delivery signatures and one-button invoicing.
Read the Case Study Applied AI · Candidate Prequalification · CV Transformation · Workflow Automation · Recruitment OperationsFrom Weeks of Manual Review to a System That Prioritises Itself
An international recruitment firm was reviewing thousands of candidate profiles by hand. We built an AI-supported dashboard that prequalifies and prioritises candidates automatically — with human review remaining part of every final decision.
Read the Case Study Who We Work With
Industries &
Sectors
GBSA Innovation works with ambitious SMEs across industries. The common thread isn’t the sector — it’s ambition, complexity, and a genuine operational problem worth solving properly.
Manufacturing & Industrial
SME manufacturers seeking operational efficiency and market expansion
Wholesale & Distribution
Distributors and wholesale operators managing complex order, delivery and field-sales workflows
Premium Food & Beverage
Artisanal producers, specialty importers, fine food distributors
Professional Services
Agencies, consultancies, and service firms scaling operations
Retail & E-Commerce
Product brands entering new channels, markets, or operating models
Hospitality & Lifestyle
Hotels, restaurants, and lifestyle brands with premium positioning
We do not work with defence, weapons, surveillance, gambling, or other sensitive industries.
Best Fit
- A commercially meaningful operational problem, not a vague sense something’s off
- Willingness to give real access to how the business actually runs
- A preference for implementation over theoretical recommendations
- Genuine senior involvement from the business’s own side, not just ours
The strongest engagements begin with a problem important enough to solve properly.
Discuss an Operational Bottleneck2023
Founded in Dublin
Diagnostic-First
Every Engagement
0
Account Layers
Why GBSA Innovation
What Sets Us
Apart
Direct access to a senior operator, and technology chosen around your problem — not the other way round. GBSA Innovation was built for ambitious SMEs that need serious operational and technical capability without enterprise-scale structure.
“An ounce of action is worth a ton of theory.”
— Ralph Waldo Emerson
Direct Senior Access
You always work directly with a senior operating partner — the person doing the thinking is the person doing the work.
Business-First Technology
Technology gets selected around the operational problem, so it fits how the business already works.
Built to Evolve
Every system is built to grow alongside the business, keeping pace through its next stage of growth.
Independence by Design
Systems are documented and handed over properly, so the business can run them independently from day one.
Operator. Builder. Not a Consultant.
Levent
Altindag
Founder & Operating Partner, GBSA Innovation
Levent’s background isn’t traditional consulting. It’s operational — commercial and operational roles inside SMEs, building the internal systems those businesses actually needed, and applying the same approach to his own ventures.
Working inside those businesses, and later helping friends’ businesses facing the same friction, he kept encountering the same pattern: fundamentally good businesses held back not by their market or their product, but by fragmented systems and operational friction nobody had time to fix.
GBSA Innovation was founded to address that pattern directly — with the ability to actually build the fix, not just describe it.
Strategy, diagnosis and delivery stay directly with Levent throughout every engagement. Where something genuinely needs specialist legal, tax or regulatory expertise, trusted specialists are brought in selectively, always alongside him rather than in his place.
Founded Dublin, 2023
Model MVP-first, operator-led
Focus Ambitious SMEs
Levent Altindag
Founder & Director, Goldberg Sales & Advisory Limited
Commercial Operator and Technical Builder
Levent combines hands-on commercial experience with the ability to design and implement the systems required to improve execution. His work spans wholesale operations, retail sales, cross-border business development, CRM and ERP workflows, field-sales intelligence, internal dashboards, business intelligence systems, AI-supported decision systems and custom operational tools. That combination allows GBSA Innovation to move from diagnosing a commercial problem to designing, building and implementing the solution — without separating strategy from execution.
Reach Out
Get in
Touch
If your business has operational problems worth solving — bottlenecks, manual processes, tools that don’t fit, or AI you want to deploy properly — let’s talk. A direct conversation about what’s broken, and a clear plan to fix it.
Conversations here are treated as confidential from the first call — no exceptions, whether or not an engagement follows.
If you’re an accountant, adviser, or restructuring professional working with a business facing this kind of challenge, we’re always glad to talk.
info@gbsa-innovation.com
Phone
+353 86 818 5075
Office
77 Lower Camden StreetDublin D02 XE80, Ireland