Process & Operations Design
We map how your business actually works — not how you think it works — then redesign workflows, remove bottlenecks, and build operating systems that scale without adding headcount.
Dublin · Ireland · Est. 2023
One Operator.
Four Disciplines.
Real Change.
GBSA Innovation helps ambitious SMEs redesign their operations from the inside out — mapping processes, building custom internal tools, deploying practical AI, and creating the operational infrastructure that lets your business scale without chaos.
Founder & Director
What We Do
Operational
Intelligence
SMEs are often stuck with processes designed for a different era — manual, fragmented, and impossible to scale. We redesign how you operate, build the tools your team actually needs, and deploy AI where it creates measurable value.
No unnecessary complexity. No vendor lock-in. We design for data privacy from day one.
Custom Internal Systems
Off-the-shelf software is built for average businesses. We design internal systems that connect real operational workflows — CRM, ERP, finance, orders, deliveries, invoicing, field operations, and reporting — rather than adding another isolated software layer. Built modularly, so the system can be extended as your business requires new functionality.
Applied AI & Automation
Practical AI deployment without the hype. AI is not treated as a standalone objective — it is applied selectively where it improves speed, decision quality, capacity or commercial performance, from intelligent document processing and data pipelines to LLM-powered internal workflows. Human judgement remains part of the process where it matters.
Market Intelligence Systems
Purpose-built data infrastructure for market-facing decisions: competitive tracking dashboards, buyer signal aggregators, pricing monitors, and custom reporting pipelines that feed the right insight to the right person.
Proof of Work
Built to Run
Real Businesses
GBSA Innovation builds operating systems, not presentation layers. Projects include a modular wholesale platform connecting CRM, ERP, finance, orders, deliveries, digital signatures, invoicing and field-sales intelligence, as well as an AI-enabled recruitment platform capable of prequalifying candidates and transforming unstructured CVs into employer-ready documents. Each system is designed around a real operational bottleneck and built to evolve as the business develops.
Operations Design · CRM · ERP · Finance · Order Management · Field-Sales Intelligence · Workflow Automation
Integrated and Highly Automated Operations Hub for a German Wholesale Business
Designed and built a highly automated operating environment combining finance, ERP, CRM, order management, deliveries, invoicing and field-sales intelligence for a German wholesale business.
Read the Case Study Applied AI · Candidate Prequalification · CV Transformation · Workflow Automation · Recruitment OperationsAI-Enabled Candidate Intelligence Platform for an International Recruitment Firm
Built an internal AI-supported dashboard for an international recruitment firm that analyses and prequalifies international candidate profiles.
Read the Case Study How We Work
The Working
Model
GBSA Innovation operates on a lean, operator-led model. You work directly with Levent — not a project manager acting as intermediary. That means faster decisions, clearer communication, and accountability at every stage.
The preferred structure is a Master Services Agreement (MSA) — a framework agreement that defines scope, access, and deliverables, with a clear proposal in place before work begins rather than an open-ended billable-hours arrangement.
Fees reflect the complexity of the problem, implementation risk and commercial importance of the outcome. Material changes in scope are agreed separately, and where a result can be measured reliably, part of a fee may be linked to agreed performance indicators.
Direct Access
No account managers. You work with the person doing the work.
No Lock-In
Engagements structured around outcomes, not billable hours.
Lean by Design
Senior-level capability without layered account structures, oversized teams or unnecessary delivery overhead. AI and lean delivery remove waste from the process — not the value of the result.
Project Sprint
4–8 weeks
A focused engagement built around a defined operational problem and an agreed outcome. Complex problems often begin with a focused diagnostic sprint — mapping the current workflow, identifying bottlenecks and defining the most valuable implementation path — before a properly scoped delivery phase follows.
Examples: Workflow diagnosis · Process redesign · AI opportunity assessment · Internal system development · Automation · Dashboard implementation · Market-intelligence tooling · Proof-of-concept development
Best for: First engagements · Scoped builds · Validation work
Most Common
Retainer Partnership
Monthly · MSA
An ongoing, structured engagement for businesses requiring continuous operational improvement, system development or transformation support. The retainer provides an agreed level of founder-led advisory and implementation capacity each month — scope, priorities, communication cadence and included delivery capacity are defined in advance. This is not unlimited or unstructured access.
Examples: Multi-phase transformation · Continuous system development · Operational advisory · Embedded improvement work · Recurring market intelligence
Best for: Ongoing advisory · Multi-phase growth · Preferred model
Build & Hand Off
Project-based
GBSA Innovation designs, builds, documents and transfers a system or workflow to the client. Client-specific systems and workflows are transferred as agreed, while reusable frameworks, methods and non-client-specific components remain part of GBSA Innovation’s underlying capability.
Examples: Implementation · Testing · Documentation · Training · Operational handover · Technical handover · Agreed support period
Best for: Internal tools · Operational systems · Knowledge transfer
Ready to discuss which model fits your situation?
Start the Conversation Who We Work With
Industries &
Sectors
GBSA Innovation works with ambitious SMEs across industries. The common thread is not sector — it is ambition, complexity, and the need for senior-level thinking without big-agency overhead.
Premium Food & Beverage
Artisanal producers, specialty importers, fine food distributors
Manufacturing & Industrial
SME manufacturers seeking operational efficiency and market expansion
Professional Services
Agencies, consultancies, and service firms scaling operations
Retail & E-Commerce
Product brands entering new channels, markets, or operating models
Hospitality & Lifestyle
Hotels, restaurants, and lifestyle brands with premium positioning
Tech & SaaS
Early-stage and growth-stage companies needing operational infrastructure
We do not work with defence, weapons, surveillance, gambling, or other sensitive industries.
Best Fit
- Have a commercially meaningful operational problem
- Value direct senior involvement
- Want implementation rather than theoretical recommendations
- Need a tailored system rather than another generic software subscription
The strongest engagements begin with a problem important enough to solve properly.
Discuss an Operational Bottleneck2023
Founded in Dublin
MVP-First
Every Engagement
1
Senior Operator. Direct Access.
Why GBSA Innovation
What Sets Us
Apart
One operator, zero unnecessary overhead. GBSA Innovation was built for the businesses that need serious operational and technical capability without the structures designed for enterprise clients.
"An ounce of action is worth a ton of theory."
— Ralph Waldo Emerson
Direct Senior Accountability
Clients work directly with the person responsible for analysing, designing and delivering the engagement.
Business-First Technology
Technology is selected around the operational problem. The business is never forced to reorganise itself around a fashionable tool.
Modular by Design
Systems are built to evolve as new operational requirements emerge.
Build Without Dependency
Where appropriate, systems are documented, transferred and handed over so the client does not remain unnecessarily dependent on GBSA Innovation.
The Person Behind It
Levent
Altindag
GBSA Innovation was born out of frustration. After years of watching large consultancies charge enormous fees before a single solution was in place — endless discovery phases, PowerPoint decks running into the hundreds of slides, meetings about meetings — Levent decided there had to be a better way to help SMEs.
The model is simple: skip the theatre, dive directly into the problem, and show a working MVP within days — not months. Instead of presenting a 400-slide analysis of why something is broken, the focus is on building a fast prototype that proves how it gets fixed.
Founded in Dublin in 2023, GBSA Innovation operates as a deliberately lean, one-operator firm. One senior mind, direct access, zero intermediaries. The result is the depth and accountability of a specialist consultancy, delivered through a lean structure in which the client’s budget is concentrated on work that creates operational value.
Founded Dublin, 2023
Model MVP-first, operator-led
Focus Ambitious SMEs
Levent Altindag
Founder & Director, Goldberg Sales & Advisory Limited
Commercial Operator and Technical Builder
Levent combines hands-on commercial experience with the ability to design and implement the systems required to improve execution. His work spans wholesale operations, retail sales, cross-border business development, CRM and ERP workflows, field-sales intelligence, internal dashboards, AI-supported decision systems and custom operational tools. That combination allows GBSA Innovation to move from diagnosing a commercial problem to designing, building and implementing the solution — without separating strategy from execution.
Reach Out
Get in
Touch
If your business has operational problems worth solving — bottlenecks, manual processes, tools that don't fit, or AI you want to deploy properly — let's talk. No lengthy discovery phases. Just a direct conversation about what's broken and how to fix it fast.
info@gbsa-innovation.com
Phone
+353 86 818 5075
Office
77 Lower Camden StreetDublin D02 XE80, Ireland